Questionnaire

For my newspaper, I will have to find out information about my potential audience. To do this, I will create a questionnaire consisting of about 10 questions that I will ask to people that regularly read newspapers. I will then use the answers that I receive to help me create my newspaper, as the audience is very important, so this will dictate everything, from what goes in my newspaper to where and why it goes in my newspaper.

The sort of questions I will ask will be like:

• If the people regularly read newspapers
• How old they are
• Which papers people read
• Why they read them
• Why they read the papers that they read. To keep up with local news, for sports news etc.
• What kind of adverts they like in a newspaper
• How many pictures they would prefer on the frontpage
• How much they'd pay for the paper

I will use the results that I get to decide how my newspaper is made to the specifications that my target audience want.

Audience

The audience for the Bristol Evening Post would definitely be a massed audience, as it is for most newspapers, and as it will be for my newspaper.
The paper is aimed at a wide audience, as general news is the only thing that relates to pretty much everybody. The only restriction to the target audience is that it is only aimed at people in this particular city, as it is only a local paper.
My paper will also be a local newspaper, most probably also for this area, so it will pretty much be identical to the Evening Post in terms of audience. My paper will also target niche markets as it will probably involve things like sport news that not everybody has an interest in.

Bristol Evening Post

This is the conventional layout for the regular Evening Post. The conventions that are used here are the conventions that can usually be found in any front cover of this paper. Examples of these conventions would be:

•  The 'Evening Post' logo with the old-style font and logo of a ship, probably because it is a paper for the Bristol region, and this is something that the region is known for.
• 2 or 3 main stories (1 with a big headline) with pictures and each story will have a cut-off line for the story to be carried on page 2 or 3.
• 2 or 3 adverts across the top of the page, above the headline. Also, there is usually quite a big advert in the bottom right of the front page, unless it is a special edition of the paper, as it is in the example above. These are usually adverts for local but established businesses, such as Subway, that are known by most people already, but who might have some sort of special offer on at the time.
• Bar below the title which includes date, price and website. The date is needed as the paper is produced and released daily. The price of the paper rarely changes, and when it does change, it's usually very minor, for example 28p to 30p in the last year. Technological convergence is used as the paper includes a small space to write 'www.thisisbristol.co.uk' below the title. Although this feature of a website may not get as much attention as something like the Grazia website, it is still very useful as it has a lot of features. For example, you can find out about the news, sport, jobs, homes, places and much more, so it can be of great use for both people that are new to the city and for regulars.