For the layout of my newspaper, I used some conventions that I have seen apparent in established newspapers. For example, I incorporated adverts across the top of the page, which I know has been done regularly by newspapers that I have studied, such as The Evening Post. Other features that I used were using bold font for the first few lines of a paragraph, and adding the writer's name and e-mail address after their story for readers to get in contact.
I also looked at the results from my questionnaire, and concluded that most of my potential readers would prefer more text than pictures, even if only slightly, so I made this happen on my front page. Also from my questionnaire, I found out that most of my consumers prefer adverts that include some sort of token or vouchers, so I tailored my front page to involve this, except I haven't quite decided which kind of advert it will be yet. Whatever advert I decide to have in the end, I will have to create it myself from scratch as I am not allowed to use any pictures that I haven't taken myself.
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