Aloe Blacc - I Need A Dollar

I chose to use this song as my background music for a number of reasons:
Firstly, it is quite a recent song, only about a year old, so it will appeal to the audience of younger adults that I am trying to get to.
Also, the song was a relatively big hit and was well-known as it reached number 2 in the UK Chart, so I hope that people will remember my radio advert when they hear it.
The track has an old-school feel to it with the dominant piano tune, so it may also appeal to the slightly older generation that tend to read the most newspapers.