I want to use this track because it is fairly recent, so it would be recognisable to my target audience.
In general, this genre of music is probably the most inoffensive that you could get, which makes it ideal to be used in a radio advert.
Florence Welch's voice has an older feel to it, probably because she is one of the few artists than can genuinely sing in the modern music industry, with or without background music, and DEFINITELY without autotune!
There is never too much going on in Florence's songs, as the instruments are harmonised properly and the overall song doesn't sound too crowded to the listener. Because of this, I believe that it will make a good background for my advert, as I am sure that the music won't overpower my speech.
Another common trait that most of her songs share is that they all tend to build from nothing at the beginning to a real song at the end with all instruments working together. This gives the effect that the song is somewhat growing, and it takes the listener on a small journey. My radio advert will not last for the entirety of the song, which lasts 4 minutes, 10 seconds. This although, is not a bad thing for my advert, as it means that the standard big climactic ending will not have to be included. I see this as a positive because I think that the climax with Florence's singing would totally overpower my speech and would harm the equilibrium of my advert.
In general, this genre of music is probably the most inoffensive that you could get, which makes it ideal to be used in a radio advert.
Florence Welch's voice has an older feel to it, probably because she is one of the few artists than can genuinely sing in the modern music industry, with or without background music, and DEFINITELY without autotune!
There is never too much going on in Florence's songs, as the instruments are harmonised properly and the overall song doesn't sound too crowded to the listener. Because of this, I believe that it will make a good background for my advert, as I am sure that the music won't overpower my speech.
Another common trait that most of her songs share is that they all tend to build from nothing at the beginning to a real song at the end with all instruments working together. This gives the effect that the song is somewhat growing, and it takes the listener on a small journey. My radio advert will not last for the entirety of the song, which lasts 4 minutes, 10 seconds. This although, is not a bad thing for my advert, as it means that the standard big climactic ending will not have to be included. I see this as a positive because I think that the climax with Florence's singing would totally overpower my speech and would harm the equilibrium of my advert.
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